Brand guidelines — partner edition¶
The essentials for representing Iverywhere correctly. For the full brand book or source files, use the download links below.
The name¶
Always Iverywhere — one capital I, lowercase everywhere else. Never "iVerywhere", "IVerywhere", or all-caps in body copy.
Color¶
| Role | Color | Hex |
|---|---|---|
| Primary | Brunswick Green | #284936 |
| Neutral / background | Ivory | #F8F8EE |
| Accent | Himalaya (soft pink) | #FFF6F9 |
| Dark surfaces (never pure black) | Deep Brunswick Green | #14241A |
Type¶
- Display: Ivy Ora
- Body: Lato
Logo & asset downloads¶
TODO — link the curated partner asset folder
Point this to the Google Drive Branding/Partner-Share/ folder (curated, partner-safe assets only). Canonical wordmark file: Iverywhere_Wordmark_BrunswickGreen.png. Do not host large binaries in this repo — link out to Drive.
Care & material basics¶
TODO — founder content
Add the shareable, per-material care guidance partners can reference (wash guidance, fabric content). Keep it to what's safe to publish; full internal specs stay on the team wiki.
What does NOT belong here
No costs / COGS, no margin, no supplier identities or supply-chain detail, no banking, no internal strategy. This zone is brand-representation only.