Iverywhere — Basement Studio Kit

Part 1 · The Buy

B&H cart

Prices are approximate — confirm current B&H pricing. Model numbers included where they matter.

Item	Why	Qty	Approx
Savage #50 Warm White seamless, 53"×36'	Your primary ground. Matches Ivory — warm, not the cold Super White. Clean packshots + vertical product.	1	$40
Savage #51 Bone seamless, 53"×36'	Secondary tonal ground — a touch more depth for styled flat lays without adding a new hue.	1	$40
Savage #50 Warm White, 86"×36' · optional	Only if you want full flat overheads of the 135 cm mat with margin. Otherwise shoot the mat styled/partial.	1	$75
Impact Background Support System (BGS-S12-V2)	Holds the rolls; converts to light stands. Set against a full-height wall, not under the ducts.	1	$110
Manfrotto MT055XPRO3 tripod (legs) + ball head	90° horizontal column = true top-down flat lays and locked-off vertical packshots from one tripod.	1	$260
Impact 40" C-stand + grip arm · optional upgrade	Rock-steady overhead boom if you shoot a lot of flat lays. Safer than the tripod column for true top-down.	1	$130
Large softbox or 30×40" scrim	One big soft source = window light. Match the mount to your Neewer panels. This is the highest-impact light add.	1	$65
Impact 5-in-1 collapsible reflector, 42"	White side bounces fill opposite the key; black side adds shape back into glossy items.	1	$40
Calibrite ColorChecker Passport Photo 2	Non-negotiable here. Keeps Ivory and the soft tones true and consistent across 5 SKUs + parent/kid pairs.	1	$90
Impact saddle sandbags	Weight the stand and C-stand. Safety + stability.	3	$60
Spring clamps + gaffer tape + Giottos Rocket blower	Hold paper, tidy cords, blow dust off product between shots.	1 ea	$45
Microfiber cloths + lint roller	Lint and fingerprints — the silent killers on PU leather and silk.	1 ea	$15

Cheaper / more on-brand elsewhere (hardware + fabric store)

Item	Why	Qty	Approx
Textured flat-lay surfaces	Warm oak board, a lime-wash/plaster panel (MDF + textured paint), and natural ecru linen. This is where the Doên / Sézane lived-in feel comes from — better than clinical seamless for styled shots. Use a vest-fabric offcut for the linen if you have one.	3	$85
Brunswick Green painted panel · optional	4×8 MDF/hardboard + 1 qt paint matched to Pantone 19-6050 (#284936). Your only true brand-green ground for the occasional dark hero shot. Use sparingly.	1	$45
White foam-core (V-flats) + black foam-core	Two white boards taped into a V = your fill. One black for negative fill.	3	$20
Handheld clothing steamer	For the vests and silks. Controlled, not stiff — "softly rumpled," not creased.	1	$40
Invisible/ghost mannequin · optional	For on-form vest packshots if you don't want every vest shot as a flat lay.	1	$90
Poster/museum putty + dressmaker pins	Stand small items up, hold folds, pin drape.	1 ea	$10

Rough total: core B&H kit ≈ $700–800 · surfaces + steamer elsewhere ≈ $150–200 · optional adds (86" roll, C-stand, mannequin) ≈ $300+. You already own the lights, so this is the whole gap.

Part 2 · Shooting the grid

Five rules that keep it consistent

A PDP grid reads as "one brand" only if these stay identical shot to shot, SKU to SKU.

Color-check every session. First frame is the ColorChecker, under the exact lights you'll shoot. Set white balance + profile off it, then sync across the whole take.
Pick one ground per category and never mix. Warm White for clean cut-out packshots; oak / linen / Bone for styled flat lays. Don't let a category wander between the two.
Light from one side, softly, the same way every time. Big soft key from camera-left, V-flat fill on the right. Same direction across all SKUs so shadows fall the same — this is what unifies the grid.
Lock the camera. Same focal length, same distance, same f-stop per category. Tripod down, remote/tether trigger, low ISO.
Same crop, same margin, centered. Decide one aspect ratio and one breathing-room margin and hold it for the entire catalog.

Part 3 · One recipe per SKU

Shot recipes

Ground / light / angle / styling, plus the shots to capture for each.

Sloan Vest

Hero · Ivory + Black, parent + kid

Ground: Warm White for the clean packshot; ecru linen or oak for the styled pair.
Light: Big soft key left, V-flat fill right. Soft directional shadow.
Angle: Straight-on for on-form; true overhead for flat lays.
Styling: Steam first. Lay softly rumpled, not stiff. Parent + kid side by side — tonal, not matchy.

Capture: on-form (ghost mannequin) or clean flat · the parent + kid pair flat lay (the differentiator) · detail crops with raking light — zip pull, snap, heat-transfer logo.

Sunglasses

Toddler + infant · small, glossy

Ground: Warm White; a Brunswick Green tile for one accent hero.
Light: Soft + flagged — kill reflections in the lenses. A light tent helps.
Angle: Overhead flat lay + one 3/4 angle.
Styling: Poster putty to set the angle. Watch for light sources mirrored in the lens.

Capture: clean overhead · 3/4 hero · folded/with-strap detail · one soft prop flat lay (sprig of greenery or linen).

Mats

135×135 cm PU leather · the size driver

Ground: 86" Warm White on the floor for full overhead, or shoot styled/partial.
Light: Large soft source raking across to show the leather grain.
Angle: Directly overhead from the boom/ladder; one low 3/4 for texture.
Styling: Roll one corner; show it flat and folded. Keep edges square to frame.

Capture: full flat overhead · partially rolled · grain/edge detail crop · in-use styled (mat + hat on it).

Hats

Baby / kids / adult · 4 colors

Ground: Warm White — shoot all colors on the same ground for a clean color row.
Light: Soft key left, fill right. Identical for every colorway.
Angle: 3/4 on a hat block/stand so the crown holds shape.
Styling: Stuff with tissue to keep form. Same stand, angle, light for all 4.

Capture: 3/4 on block (×4 colors, identical) · top-down brim shot · inside/band detail. Color accuracy matters most here — lean on the checker.

Silks

Scarves + eye masks

Ground: Warm White or Bone. Himalaya tissue as a prop under one styling shot.
Light: Soft side light to catch the sheen without harsh hotspots.
Angle: Overhead flat lay; eye masks flat and square.
Styling: Gentle folds and drape to show movement — not flat-ironed.

Capture: draped flat lay · soft knot/fold showing the weave · eye mask flat · print/edge detail crop.

Two things to hold the line on. Warm White, never pure white — pure white reads cold and off-brand. And run the ColorChecker at the start of every single session; with Ivory and the soft tonal palette, a half-stop of drift is the difference between a grid that looks like one brand and one that doesn't.

Brunswick Green · #284936

Ivory · #F8F8EE

Himalaya · #FFF6F9